HEALTH O’CLOCK
Nutritionist Website
USER INSIGHT
Context
Health O’Clock is a personal website for a freelance nutritionist whose only digital presence was Instagram.
User Problems
Key information (services, pricing, process) was difficult to find
Content was scattered across posts
Lack of trust due to the absence of a professional website
Business Needs
A central platform to communicate values and methodology
A professional brand presence
Structured contact and booking
CONCEPT
Goals
Communicate differentiation and values
Explain the working process clearly
Build trust through structure and tone
Guide users towards contact or booking
UX Strategy
Clear information hierarchy
Step-by-step user journey
Simple and intuitive navigation
Wireframes & Structure
Sitemap definition
Low-fidelity wireframes in Figma
Early validation of layout and flows
DESIGN
Visual Identity
Typography selection focused on readability and warmth
Calm, natural color palette
Clean layouts with clear spacing
UI Components
Buttons, forms, sections
Clear calls-to-action
Photography & Content
Custom photography created for the website
Visual consistency across website and Instagram
Implementation & Responsiveness
The website was implemented using Squarespace, allowing efficient iteration and content management.
A responsive-first approach was applied, ensuring the experience adapts seamlessly across desktop and mobile devices, with particular focus on readability and clear calls-to-action on smaller screens.
