ORGANIC BABY & KIDS
Rebranding · Visual Identity · E-commerce Brand
BRAND STORY
Organic Baby & Kids was born from Sofia’s personal journey into motherhood. After the arrival of her first daughter, Olivia, she became deeply conscious of the products surrounding her child and the impact they could have on her health and development.
Driven by the need for organic, sugar-free, and chemical-free alternatives, Sofia began sourcing high-quality products from around the world. What started as a personal solution quickly evolved into a mission to make safer, natural, and sustainable choices accessible to families in El Salvador.
The brand is rooted in conscious parenting, offering products that support children’s wellbeing while aligning with ethical and responsible values.
The brand’s previous logo, which lacked visual warmth and consistency.
USER INSIGHT
Although Organic Baby & Kids offered high-quality, natural products for families, its previous brand identity didn’t clearly communicate its purpose or emotional value.
The visual system lacked cohesion and failed to convey the softness, trust, and warmth that new parents look for when choosing products for their children.
In a market where emotional connection and credibility are essential, the brand needed a refreshed visual language that could better resonate with conscious, modern families.
CONCEPT
The rebranding concept aimed to translate the brand’s natural and ethical values into a more modern, playful, and emotionally engaging identity.
The goal was to create a look and feel as soft, joyful, and trustworthy as the products themselves, one that speaks to new parents with calm, clarity, and confidence.
The new identity is built around organic shapes, pastel tones, and hand-drawn elements, evoking tenderness, connection, and a sense of community.
Visual inspiration: Visual references inspired by children’s objects, colors, and textures, defining the emotional tone of the brand.
Color palette: A soft, pastel color palette designed to feel calm, playful, and natural.
Logo: Development of a flexible logo system and custom stickers to reinforce brand recognition and warmth.
Typography: Friendly and legible typography selected to support clarity, accessibility, and trust.
Brand applications: Consistent brand application across packaging, patterns, delivery, and physical touchpoints, creating a cohesive and recognizable experience.
The new visual identity strengthens emotional connection, builds trust, and supports Organic Baby & Kids’ mission of conscious and caring parenting.