GOB.SV
UX/UI Design
USER INSIGHT
Accessing public services in El Salvador is often time-consuming, confusing, and inefficient.
Users face long wait times, unclear procedures, and disconnected systems that make everyday tasks harder than they should be.
There was a clear need for a digital solution that could centralize services, improve clarity, and make interactions with the state more accessible, efficient, and user-friendly.
CONCEPT
A centralized app that brings together digital procedures, payments, reminders, government support, official announcements, and a cultural section.
The visual design is inspired by the artwork of Fernando Llort, adding emotional connection and national identity to the user experience.
DESIGN
The design focused on turning complexity into clarity. To address fragmented processes and long, confusing experiences, I created a modular UI system that simplifies navigation and improves legibility across screens.
The app's structure was built to be intuitive from the first tap, prioritizing the most-used services, clear visual hierarchy, accessible typography, and consistent interaction patterns.
Each screen was designed to reduce cognitive load and support all levels of digital literacy. Visual cues, smart categories, and a friendly tone were used to make the system feel approachable and human.
